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About Us

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1.2
million
members

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820k
daily
organic reach

FROM THE FOUNDER

 

Before I had kids, I was confident that I’d be able to handle whatever parenthood had to throw at me. With a background in education, an enthusiasm for making lists and being pretty good at making a meal out of whatever was in the fridge, I thought that put me in a pretty good position to cope. And then I had kids. And everything changed.

Nothing and I mean NOTHING could have prepared me for how totally different my life would be after having two (totally gorgeous but incredibly noisy) girls. It didn’t matter whether I had some nicely stacked wooden toys, an instagrammable set of prints on their bedroom wall and the latest non leaking water bottle. If you’ve cut the sandwiches the wrong way or put the snacks on the wrong coloured plate, the rest of the day can go downhill pretty quickly! 

 

My solution was to arm myself with as much information as I could. I wasn’t the first parent not to know how to handle everything life threw at me and thankfully, everything I needed to know was - technically - at the end of a Google search. And this is where I got stuck.

 

I couldn’t figure out where to actually get my answers from and didn’t know who to trust. There were too many websites and too many influencers trying to sell. So I took to Facebook groups. I wanted to hear from other parents who had been through the same and had advice to share, on everything from snack hack, best buys and messy play ideas all the way to how to talk to your kids about death.

 

Facebook groups saved me and so when the pandemic hit in 2020, and I realised I’d be at home with a one and five year old without the usual support network, I created a Facebook group to bring people together to share tips and ideas, so that we could cope as a team. That group quickly snowballed from a few hundred to over a million and my life turned upside down again. This time though, I was curating the information for others, rather than asking the questions. It was the most powerful and humbling experience of my life. 

 

This is Family Lowdown - a community and brand that I am proud of. I believe that the best advice you can get to help you make the best choices for you and your family comes from other families who have been there. Real lived experience. People who can validate the daily challenges, celebrate the wins and hold virtual hands when it gets tough. 

 

This is what Family Lowdown exists to do. We want to give you the lowdown, from parenting tips to lifestyle choices to adventurous days out. No topic is too niche or off limits for us. We’re here to help and we’d love you to join us on our journey.

Claire xx

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almost
4 million
monthly
interactions

OUR REACH

Family Lowdown is dedicated to representing the voices of over a million families around the globe through our award winning Facebook Group, website, social media and email marketing.

 

We’re on a mission to make all families feel equipped to deal with what life has to throw at them and believe that the best place to find solutions is not through an internet search but through real lived experience. In other words, asking for and getting real answers and advice from real families who care.

Our incredible digital community is the ultimate hub and hive mind on everything family. What started as a solution to sharing ideas for lockdown has blossomed into one of the largest and most engaged Facebook communities in the world and we’re growing every day.

Our digital community solves a problem and meets a need. The problem is knowing where to get answers online, who to trust and having the time to all do research. The need is to get those answers quickly.

Whether that is what to pack for a long haul flight with a toddler, to top ways to support teenage mental health to what to cook for dinner. Family life is never ending and we’re here to give you the lowdown to help you make the best choices for you and your family.

And don’t just take our word for it. We’ve been celebrated in…

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your community is where our heart is

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